The new look for the new season. As part of the new Scuderia AlphaTauri Formula 1 race car presentation, the latest Spring/Summer 22 collection of our fashion brand also took the spotlight.

AlphaTauri is the namesake and main sponsor of the Scuderia AlphaTauri racing team. The relationship is based on the shared values of innovation and technological leadership. AlphaTauri's mission is to constantly develop its innovations and pioneering approach to fashion; the partnership with the F1 team offers an ideal environment for this.

Every year the unveiling of the new car is the first major highlight of the season for all F1 teams and fans. This year’s presentation has been awaited with great excitement because far-reaching changes in the F1 regulations mean the latest generation of F1 cars appear very different to previous models. As it is the third racing season for Scuderia AlphaTauri, the car is named AT03.

Matching the new look for the new F1 season, the most recent AlphaTauri fashion collection is prominently featured in the presentation: The two drivers - Pierre Gasly and Yuki Tsunoda - wear highlights of the summer collection: Pierre a cream-white seersucker suit and Yuki a combination of leather jacket, 3D-Knit shirt and matching pants.