AlphaTauri is the namesake and main sponsor of the Scuderia AlphaTauri racing team as well as the lifestyle and outfit partner for Red Bull Racing and DTM. These relationships are based on the shared values of pioneering innovation and technological leadership. AlphaTauri's mission is to fuse fashion with technology and the partnership with motorsports offers an ideal environment for this.
The racing season has begun and Scuderia AlphaTauri's Pierre Gasly, Yuki Tsunoda and Franz Tost and Red Bull Racing's Max Verstappen and Sergio Perez, appear ontrack with full energy and dashing style.
The motorsport icons jumpstart the season, outfitted in the new AlphaTauri Spring/Summer collection, which sees them travellingto over 22 countries across four climate zones in nine months.
Turning heads off the track when rushing from the hotel to the paddock, all drivers and principals are dressed in our latest drop of innovation-fused styles. A wardrobe for the champions of tomorrow, the spring-summer season is inspired by organic shapes and colour-blocked glasswork objects. Masculine silhouettes in refreshing colours such as jade, yellow and lilac add a splash of optimism.
Our packable parkas offer protection no matter where the weather turns bad. Loved by Formula 1 icons for their intelligent design and travel-friendly features, including the pack-it-away system, they are the perfect travel companion for urban explorers when they cross continents.
Transitional outerwear with TAUROBRAN material technology has their backs regardless of the race results, while oversized hoodies and relaxed sweatpants in energising citrus, optimistic jade, timeless taupe and stylish lilac level up any athletes' wardrobe.
This season's other lightweight essentials include slim-fitted leather jackets and weather-proof bomber jackets, while seamless, colour-blocking 3D knitwear comes in cooling cashmere qualities and high-performance yarns resulting in maximum comfort and style.
Racing in style has never looked so good and we can't wait to see the styles on the track. The Formula One season 2022 starts on March 18th and streams on Servus TV.
