The MIL is a 60-m2 on-site zero-inventory pop-up experience which takes less than 20 minutes for the base to set up.
The concept foresees an innovative way of experiential retail with a full focus on exciting, serving and bringing exclusive value to each visitor by offering holistic physical as well as digital experiences around different locations in Europe.
The MIL is tailored to ensure an exciting AlphaTauri brand experience built around individualisation and a frictionless, convenient, sustainable as well as innovative view on operating fashion retail.
If you´re curious to find out how you can immerse yourself in fashion and textile technology and where the MIL can be seen in 2020, visit:
ALPHATAURI POPS-UP AT PITTI UOMO
From 30th June to 2nd July 2021, AlphaTauri returned to the physical format of Pitti Uomo in Florence, Italy - the world's most important platform for men's clothing.
FASHION FOR A FAST-PACED LIFESTYLE
AlphaTauri is a premium fashion brand fusing fashion and function for individuals living a fast-paced lifestyle.
ALPHATAURI LAUNCHES IN JAPAN
New horizons. AlphaTauri is expanding its presence in the Asian market with the official launch of an online boutique in Japanese.