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MOBILE INNOVATION LAB:
THE FUTURE OF FASHION RETAIL
The Mobile Innovation Lab (MIL) from AlphaTauri provides people with unique perspectives and experiences related to both textile and retail innovations.
The MIL is a 60-m2 on-site zero-inventory pop-up experience which takes less than 20 minutes for the base to set up.
The MIL is a 60-m2 on-site zero-inventory pop-up experience which takes less than 20 minutes for the base to set up.
The concept foresees an innovative way of experiential retail with a full focus on exciting, serving and bringing exclusive value to each visitor by offering holistic physical as well as digital experiences around different locations in Europe.
Customers can decide to what extent they want to interact with qualified MIL associates or experiment with
intuitive and new digital features. The MIL is a novel playing field to test and drive innovation through special collections and
activities.
The MIL is tailored to ensure an exciting AlphaTauri brand experience built around individualisation and a frictionless, convenient, sustainable as well as innovative view on operating fashion retail.
If you´re curious to find out how you can immerse yourself in fashion and textile technology and where the MIL can be seen in 2020, visit:
The Making-of the Mobile Innovation Lab
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