With a premium fashion brand by their side, drivers, team personnel and principles look and feel their best when travelling to 23 Grand Prixs and five continents in nine months. At AlphaTauri we are able to be adaptable with the teams’ wardrobe to meet their fast pace lifestyle. With a collection equipped with a range of functional and technical additions to classic silhouettes and wardrobe essentials, they will be ready, whatever the weather for each race.
"There are huge similarities between AlphaTauri’s approach to fashion and what we do as a race team. We are both disruptors, seeking to explore new thinking and methodologies driven by innovation, with a passion for new technology and how it might improve performance." Christian Horner OBE
Extending the high-performance mentality off-track, AlpaTauri is equipping driven individuals that share the same unapologetic urge to challenge the status quo, continue to push forward and acknowledge the power of technology to bring their skill set to the next level.
Anything but standard, the high-performance, fully-featured concealables are there when they need them and gone in seconds as they fold down to easy storable packs. Easy-care shirts and comfortable seamless knit pieces make unpacking even more effortless and complete the ultimate travel wardrobe.
ALPHATAURI POPS-UP AT PITTI UOMO
From 30th June to 2nd July 2021, AlphaTauri returned to the physical format of Pitti Uomo in Florence, Italy - the world's most important platform for men's clothing.
FASHION FOR A FAST-PACED LIFESTYLE
AlphaTauri is a premium fashion brand fusing fashion and function for individuals living a fast-paced lifestyle.
ALPHATAURI LAUNCHES IN JAPAN
New horizons. AlphaTauri is expanding its presence in the Asian market with the official launch of an online boutique in Japanese.