The new E-commerce site showcases the complete men’s and women’s collections, as well as accessories. With this new initiative in Japan, AlphaTauri continues its strategic expansion into selected key markets.
It was a perfect location to get a behind-the-scenes look at the brand, as well as a preview of the key looks of the AlphaTauri Autumn/Winter 2021 women’s and men’s collections, and the Spring/Summer collection which is currently available online.
Because of the current travel restrictions, Ahmet Mercan, AlphaTauri CEO greeted the guests with a virtual welcome on video:
“Today is an extremely important day for AlphaTauri. It marks the official launch of our brand in the Japanese and Asian market - and we are very proud that we are now part of this key market. We have been planning our launch in the Japanese market for a long time now. Let us celebrate this milestone together today. We would like to thank all of you for your support.” Ahmet Mercan, CEO - AlphaTauri
An example of how the brand combines textile innovations, purposeful design and premium materials is the 3D knitting technology which was also presented at the Tokyo event. It is based on cutting-edge technology developed in collaboration with the Japanese company Shima Seiki, which enables the production of seamless, three-dimensional knitwear using 3D knitting machines.
“In Japan we are continuing our approach, where we combine online with offline. We are already in promising discussions with potential partners in Japan, so we can bring the AlphaTauri spirit to life, both at store level and digitally”, explains Tanja Gündling, VP – AlphaTauri
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