MIL 2021

Mobile
innovation
lab

Welcome
to the

Mobile
Innovation
lab

Ready to experience the frontier of fashion and innovation?

The AlphaTauri Mobile Innovation Lab will take to the road touring European cities in 2022. Offering you the chance to step into the world of AlphaTauri, check our roadshow destinations and prepare to embark on an experience for body and mind, featuring access to exclusive AlphaTauri products and personalised digital experiences – Here is where our journey starts.

THE FRONTIER OF FASHION AND INNOVATION

With over 60m2 of innovation, the AlphaTauri Mobile Innovation Lab immerses you in the future of fashion and textile technology. Feel the energy and become immersed in the story that is bringing purposeful design and pioneering technologies to the world.

Tailored for you, inside the Mobile Innovation Lab you can explore diverse Innovation Stations that give you the opportunity to interact with cutting-edge technology and aspirational styles that enrich both body and mind.

Explore the Innovation Stations inside the MIL:

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TOUCHPAD LOUNGE

Welcome on board the AlphaTauri Mobile Innovation Lab. To guide you through the journey, you can check in at the Touchpad Lounge and discover the route through the Innovation Stations.

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3D KNIT MACHINE

Truly innovative production technology combined with premium materials deliver functionality and seamless freedom of movement. Experience for yourself the 3D Knit Machine at the AlphaTauri Mobile Innovation Lab. Technology developed in partnership with Shima Seiki. This pioneering technology delivers garments on demand especially contoured for a personal fit. Immersed in your own interaction and exploration, you can create your own perfect made-to-measure item. Your personal piece. Designed through innovation, curated by you.... for you.

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DESIGN ILLUMINATION

Experience the aesthetics of AlphaTauri where our 3D design methods are transposed into our shareable design illuminations. Shining light on the energy of the AlphaTauri star, the most radiant star in the constellation of the Taurus and the origin of our heritage. “Alpha” nods to being a leader, and the name AlphaTauri pays tribute to its Red Bull heritage.

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HOLOGRAM FOR FASHION TECHNOLOGIES

Experienced through holographic stories, witness how the AlphaTauri garment technologies are brought to life and explore the innovation behind our styles.

Our seamless 3D knitting technology developed in partnership with Shima Seiki, uses up to 30% less material than traditional production methods, resulting in zero waste and creating personalised styles that are made-to-measure.

Taurex® is a revolutionising fabric treatment engineered with a unique titanium-mineral matrix that can vitalise a positive effect on the body. It can enhance wellbeing and accelerate regeneration. Revitalizing you.

WATERPROOF. BREATHABLE. SOFT. The revolutionary 3-layer Taurobran® technology is waterproof and extremely breathable thanks to the use of a ground-breaking e-spinning technology that offers the advantages of a textile structure, but with the functionality of a membrane. Taurobran® fuses style, comfort and function.

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ALPHATAURI PRODUCT EXPERIENCE

Designed to allow you explore the latest collection in the most innovative way, step inside the bull’s eye of the AlphaTauri Mobile Innovation Lab and experience the unique design of the exclusive products. Crafted in the shape of our logo, the installation is an adventure in engineering. The custom-made structure is further enhanced by an innovative lighting system that highlights our product range for you to explore.

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IMMERSIVE VIRTUAL REALITY EXPERIENCE

The Mobile Innovation Lab gives rise to the power of body and mind, showing how you can navigate your everyday in style. Through inspiring virtual reality, you choose your own journey. The constellation of AlphaTauri appears before your very eyes through a digital narration that explores our innovations with visual and acoustic immersion experiences. Take a plunge into the depths of our AlphaTauri 3D Knit technology or explore the details of functional fabrics Taurex® and Taurobran® in an unforgettable experience that excites the senses.

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AESTHETIC INNOVATION

Explore the design and craftmanship behind our textile innovations from the perspective of Taurex® and Taurobran® as represented in 3D artistic logo structures. Crafted with premium materials and finished with high quality design elements, feel closer to AlphaTauri as you explore the structures illuminated with an innovative lighting system.

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VIRTUAL FITTING ROOM

The Virtual Fitting Room is precisely engineered to guarantee the perfect fit. Combining visual measurement features with interactive technology, we deliver the perfect fit for body and mind, all within the confines of the Mobile Innovation Lab. Using a state-of-the-art body scanning app, we create your personal avatar. This empowering technology with precision calculation will present you with variations in personal style and fit, all from our exclusive Mobile Innovation Lab 3D Knit collection. This dynamic technology is transferred to our 3D Knit Machine developed together with Shima Seiki, to produce your own unique garment. Your personal piece.

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