With the hills of Hokkaido, Japan, serving as the landscape for this exploration, AlphaTauri aligns with the energy of Red Bull – creating refined design through a contemporary fashion lens. This season explores the crossover of sport and style: a space where performance becomes expression.

With movement and the spirit of exploration as core pillars for AlphaTauri, the new collection offers an extensive new selection of styles and textiles. This can be seen in the smart tailoring softened through fluid proportions, as well as in hybrid constructions in knit and jersey. Tonal layering also emphasises versatility and modern aesthetics. Motion is translated into functional elegance: for the men’s designs, AlphaTauri expands the offering of contemporary silhouettes. A special focus on sage and grey brings to life the new designs. The womenswear looks also embrace a modern, sleek approach to functionality, bringing freedom of movement and ultra-modern fits, in elegant rosewood and stone tones.

The Art of Motion collection comes to life with a journey to Japan. Shot in Hokkaido, the campaign follows Red Bull athletes Matthias Dandois, Dominik Gührs and Hazal Nehir - respectively representing the disciplines of BMX Flatland, wakeboarding and parkour - as they move through the surreal snowy landscapes, sharp urban architecture and the graphic lines of the horizon.  As both athletes and content creators, Matthias, Domink and Hazal capture the Art of Motion perfectly, captured in this collection centred on dynamic energy. They are joined in Hokkaido by models Myriam Tran and Sanggun Lee, capturing motion as a creative process rather than a simple image.

This is a collection with a wide new range of silhouettes, materials and modular wardrobe options, designed to adapt to modern life: AlphaTauri pieces move effortlessly between city, journey and everyday performance.